


Some people thought it was strange that I’d want to go to the farm and do field work – they’d make comments to my parents.
#CALL OF THE SEA ALL ACHIEVEMENTS HOW TO#
In both areas, I had to learn how to gain people’s trust and show that I was willing to do the work. Since I was exposed to that mentality, it wasn’t a huge shock. You will often become an outsider because they won’t speak as freely with you.īut, I came from an architecture background – it’s already a male-dominated field. They’ll sometimes exclude you because they prefer to be dealing with men when it comes to business decisions. In the industry is male-dominated and I often find myself to be the only woman in the room. Have you encountered (or hear of) any gender-related challenges in the sector? You know how to push one another, but when it gets chaotic, that can quickly turn into pushing each other’s buttons. Working with family isn’t the easiest thing to do.


Working in a family business can be difficult as well – even though it’s very rewarding. A few years ago, we would oversee about 500 tonnes of shrimp per month – but now we have the capacity to oversee more than 1,500 tonnes a month if things are busy. I’m really proud that I helped the company become one of the biggest shrimp traders in Indonesia. Most of my achievements are internal – I don’t really like putting numbers on it. What work-related achievement are you most proud of? We can see different construction and husbandry practices, and learn how these techniques are evolving. On the farming side, since the nature of the business doesn’t urge competition, we can openly exchange information and visit our partners and learn about their approach. I like that I’m accessible to them and that I can work with them. There are a lot of young farmers coming into the shrimp industry, and many of them feel comfortable speaking to me. Even though the information online can be misleading and say that you’re guaranteed to make money, it’s good to see the sector welcome new talent, generate opportunities and grow. A lot of that has to do with news articles and social media. However, aquaculture has been booming in Indonesia for the last few years. I’m the second generation in the family business and it can be a burden at times. Over time, I started to think about my ultimate life goals and I realised that It could be done and with bigger impact in aquaculture. So, when my parents told me that they need help, I decided to give it a shot. It’s not sophisticated work – it’s hard work that they’re doing. However, after I graduated college, I realised that I owed it to the people my parents employ, who have been loyal and tirelessly working on the field every day, to pitch in. I never really had much interest in aquaculture when I was younger – my passion is in design and architecture. Over the years, they’ve expanded into logistics and processing. My family has been in the industry for about 40 years, mainly focused on shrimp trading. I want to identify new opportunities and expand the capacity of the business – I’m on my way to doing just that. I slowly took the role to manage the whole operation of Delta Marine Group and expand the company little by little. We have to act as the intermediary between farmers, our harvest team and our purchasers, so harmonising all of those activities was crucial. I wanted to see if I could make the business as efficient as possible when it came to communication. As I took a key role in purchasing and began to understand the operation, I started to modernise the whole company, beginning with the back-office administration and then using computers and modern data collection methods. I shadowed my parents and began to understand our operations as a whole. My family are shrimp traders in Indonesia and we also own farms. I joined the company my family started – Delta Marine – in 2016.
